I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Amy Simpkins uses her years of experience to bring a totally unique and creative approach to business in her novel Spiral: A Catalyst for Innovation and Expansion. Here is the synopsis. 

The Synopsis

Discover a new creative framework to help you transform your biggest ideas from imagination to reality, fusing the practicality of engineering design methodology with the magic of alchemy.

Spiral is an epic weaving of threads from engineering, design thinking, spirituality, business, and physics that will empower you as both a business builder and as a human. Rather than a step-by-step process for success that can feel like fighting the tide, this book acts as a guide to building your business on your own terms, in harmony with your own natural rhythms. 

Based on her personal experience as a spacecraft systems architect, a serial entrepreneur, and a business strategy coach, Amy Simpkins offers simple-yet-powerful tools to approach the creative process as a whole person. Whether you are creating disruptively innovative solutions, a world-changing business, or a life that lights you up, Spiral helps you integrate all of the random, varied parts of yourself so that you are free to shine your brightest. 

The Review

This was one of the more unique business style books I’d read. It was fantastic to see an author who seems to truly care about the reader and isn’t focused on selling their services necessarily, but in promoting self-confidence and changing a person’s perception of their worth and the validity of their ideas. 

The creative way the author blends the spiritual side of everyday life with the business concept itself was a truly one of a kind method that I believe could help struggling enterpenuers, creatives and business individuals overall. The concept of the various “Spirals” and incorporating these stages or phases into your business model was an inspired choice, and will help the reader better understand how to move forward with their business ideas overall.

The Verdict

Overall this is a must read novel for anyone interested in business and seeking new and creative ways of starting your own business. If you’ve been struggling with the confidence needed to take a leap of faith and start that business you always wanted to start, or wanted to find an approach to business that was less cut-throat and more spiritual, then this novel is for you. Be sure to grab your copy of Amy Simpkins novel “Spiral: A Catalyst for Innovation and Expansion” today!

Rating: 10/10

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About the Author

I’m Amy Simpkins…

…speaker, facilitator and thought leader in innovation for technology, entrepreneurs, and everybody. I want to help you intentionally design fulfilling, high-impact work that leverages your natural cycles of ebb and flow.

As an MIT-trained engineer, I spent 15 years as a spacecraft systems architect (my mom would say “rocket scientist”), responsible for holding the big picture vision for complex space exploration missions, ensuring that all components of the vision were well-integrated into a cohesive whole, and implementing that vision with flexibility and adaptability. Now I take those proven design methodologies and big-picture mindset, infuse them with a heaping side of intuition and soul, and put it all to work to get you the clarity, confidence, and momentum you need to thrive.

I hold a Bachelor of Science degree in Aeronautics and Astronautics from Massachusetts Institute of Technology (MIT) and a Master of Science degree in Astronautical Engineering from the University of Southern California. I have designed, integrated, and flown spacecraft with Lockheed Martin, and I am CEO of the hot renewable energy startup, muGrid Analytics. I geek out about innovation and iterative development, spirals are my favorite shape, and I get turned on seeing patterns emerge in seemingly unrelated subjects.

I live with my amazing entrepreneurial husband and three rambunctious children in the foothills of the Rocky Mountains outside Denver, Colorado.  I am a messy chef, a world traveler, a taekwondo yellow belt, a vocal music minor, a homeschool mom, and a tough cookie in the Colorado backcountry.

“When I am working on a problem, I never think about beauty. But when I have finished, if the solution is not beautiful, I know it is wrong.”

~R. Buckminster Fuller

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