Tag Archives: business

The Vice Chairman’s Doctrine by Ian Domowitz Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Ian Domowitz takes readers on a journey to explore a company as a product in the business, non-fiction read “The Vice Chairman’s Doctrine”.

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The Synopsis 

There are books about product and companies but no books about a company as a product.

After 19 years in academics and 17 years on Wall Street, Ian Domowitz arrives from orbit around the top of a corporation with a mindset of leadership without authority. Author of over 100 publications, the public company Vice Chairman and CEO offers a no holds-barred treatment of influence and leverage complete with coaching, mantras, and tales of leadership. Change management is a lifestyle. Transformation is a calling card and his product is the company itself.

Wrapped inside a series of vignettes, some humorous, some elevating, research and stories show how process and culture converge as competitive advantage. Company priorities of innovation, branding, and culture are refashioned through unorthodox lenses focusing action through design thinking and transformation within a social system. Domowitz blurs lines between self-reflection, philosophy, and management science and makes insightful excursions into the trees and branches of corporate life and decision making.

The Vice Chairman’s Doctrine is a transformative tale of leadership without authority, a perspective suiting a new breed of entrepreneurs and corporate warriors who reject control, live in a world of influencers and aspire to become one. 

The Review

What a unique and inspired new direction for non-fiction, business-driven books. The author does a great job of creating a new direction for business-led storytelling, opting for personal and transformative stories and experiences rather than cold hard numbers and figures. The concept of creating a company as you would a product is such a fresh and interesting concept. 

The balance of research and development mixed with the author’s unique wit and charm is what really sold this narrative. The concept that people in a company will follow those for whom they perceive to be a leader rather than who they are told is the boss is such a unique concept. It adds to the idea in business that a sense of community and partnerships is essential to the continued success of any company. This and so many other lessons await in this well-written and fascinating read.

The Verdict

A masterful, thought-provoking and engaging non-fiction read, author Ian Domowitz’s “The Vice Chairman’s Doctrine” is a must-read business book. A brilliant deep-dive into business growth and the balance of leadership and power, the author’s unique writing style, hopping back and forth between the voice of The Vice Chairman and the author himself, added humor and wit into the business-led book, creating a tone that could benefit readers of all backgrounds. If you haven’t yet, be sure to grab your copy today!

Rating: 10/10

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About the Author

Change is a Lifestyle

The Vice Chairman lives to play the game.

At first, there were physical games.  Wrestling, tennis, swim meets, and billiards were interspersed with more cerebral pursuits like chess.  Music became a game of invention and discipline with time-outs in the gymnasium of mathematics.  A term in national security promoted contests of strategy. Exploration and exploitation found expression in the game of ideas. In the ivory tower, the litmus test for success was influence, a battle of credibility.  Moving into a corporate environment, influence became the key to the game of leverage.  

A good manager knows the Great Game is not about control.  It is all about leverage.  

I recently retired as Vice Chairman of Investment Technology Group [NYSE: ITG] and CEO of ITG Solutions Network Inc., a leading trading analytics and workflow subsidiary. During nineteen years in academics and seventeen years on Wall Street, I published more than 100 journal articles, chapters in books, and magazine articles.  

It’s time for another career as an independent writer of books and stories on business, leadership, and technology.  I still have a few things to say. 

My working experience spans Northwestern University, the Commodity Futures Trading Commission, the International Monetary Fund, the World Bank, and the Pennsylvania State University. I have had the privilege of testifying in front of Congress, Senate, federal regulatory bodies, and the International Organization of Securities Commissions.

It wasn’t always that way 

Career choices followed after a few years spent as a chef in restaurants and institutional kitchens, followed by a stint with one of those three-letter agencies, and then some time as a tractor-trailer truck driver.  Driving trucks subsidized a career initiative in rock music.  Just didn’t have the ear.  I reluctantly went to college and moved on.

That was then, this is now

I currently serve on the Board of Directors of McKinley Capital Management and am a Fellow of the Program in the Law and Economics of Capital Markets at Columbia University. 

https://www.iandomowitz.com/

https://www.amazon.com/gp/product/B098TNT371/ref=x_gr_w_glide_sin?caller=Goodreads&callerLink=https%3A%2F%2Fwww.goodreads.com%2Fbook%2Fshow%2F58515275-the-vice-chairman-s-doctrine%3Fac%3D1%26from_search%3Dtrue%26qid%3DQm8kFb02Ap%26rank%3D1&tag=x_gr_w_glide_sin-20

The Ultimate Guide to Selling on Etsy: How to Turn Your Etsy Shop Side Hustle into a Business by Noelle Ihli and Jeanne Allen Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Authors Noelle Ihli and Jeanne Allen take readers on a journey to turn their dreams of being an Etsy shop owner and become a full-fledged business in their book, “The Ultimate Guide to Selling on Etsy”.

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The Synopsis

Hey, Etsy sellers! SKIP the “secrets” and “tricks.”

“The Ultimate Guide to Selling on Etsy” teaches you proven, easy-to-follow strategies to get more sales on Etsy and turn your side-hustle hobby into a sustainable business.

So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing!

“The Ultimate Guide to Selling on Etsy,” fully updated for 2021, is your one-stop resource for all things Etsy. And no, you won’t get a fire-hydrant of business lingo and milquetoast advice. “The Ultimate Guide to Selling on Etsy” is a down-to-earth, no-BS, complete guide to help real Etsy sellers–written by REAL top-1% Etsy sellers. Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.

You won’t find any “secrets” or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 22k+ sales, a five-star rating, and 6-figure income.

In “The Ultimate Guide to Selling on Etsy” we share the EXACT same strategies we used to grow our Etsy shop. So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too.

Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that. In “The Ultimate Guide to Selling on Etsy” we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You’ll learn:

– How to properly set up your shop for success (and common pitfalls!)

– Down-to-earth, real advice and strategies for keywords that bring in sales

– Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings

– How to price your products (most sellers get this one wrong)

– The best (and most cost-effective) opportunities for paid advertising

– Little-known opportunities for free advertising that actually work

– Etsy-specific customer service guide for earning 50% more 5-star reviews

– In-depth guide for how to market your shop within and beyond Etsy

– Practical guide to studio space, packaging, and shipping strategies that save you time and money.

– Advice for growing, scaling, hiring freelancers and virtual assistants

– Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)

– Much, much more. When we say “The Ultimate Guide,” we mean it.

You can do this. And we’ll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!

The Review

A truly well-written, extensively researched, and memorable read, this book does a fantastic job of breaking down the setup and successes on Etsy. Online shops are growing rapidly, and have taken a life all their own over recent years. Etsy has quickly become one of the internet’s best sites to establish a business and pursue one’s dreams, but not everyone is able to grow their business into something full-time. The experience and knowledge the authors bring to this subject are incredible to read in this book.

The book itself covers a wide variety of topics, and the layout of the sections of this book is great. Starting with the basics of setting up your Etsy shop and determining what kind of shop you want to have, the book delves into everything from crafting a shop name that reflects your shop’s purpose in a succinct manner, to the proper photography tools and settings to get the best photos of your products and even marketing strategies. 

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The Verdict 

A memorable, educational, and thought-provoking read, authors Noelle Ihli and Jeanne Allen’s “The Ultimate Guide to Selling on Etsy” is a must-read for all aspiring entrepreneurs and Etsy shop owners. The perfect blend of how-to and inspirational, this book covers a wide variety of topics and makes for a truly engaging book with readers hoping to improve or even begin their journey onto Etsy. Be sure to grab your copy today!

Rating: 10/10

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About the Author

Etsy is an incredible platform. And if you know what works, you can be successful. We know because we did it. Our Etsy shop started with a single listing in 2013. We’re proud to say that it ranks in the top 1% and brings in 6 figures.

If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes.

And that’s why we wrote this book. Because we’ve figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they’re putting into it.

About Us:

Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she’s willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.)

Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.

https://www.facebook.com/groups/758496595078762

https://www.etsy.com/shop/fourthwaveapparel/

Civility at Work: How People Treatment Is a Critical Success Driver for Business by Lewena Bayer Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Author Lewena Bayer returns to highlight the growing crisis levels of incivility that polls in Canada and The United States showcase and the belief that it has led to an increase in violence and unwanted working conditions within the workforce in the book “Civility at Work: How People Treatment Is A Critical Success Driver for Business”. 

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The Synopsis

In case you were not aware, research focusing on both Canadian and U.S. companies shows that a whopping 98% of people polled have experienced uncivil behavior on the job. And, according to the fourth annual study on Civility in America: A Nationwide Survey, conducted by global public relations firm Weber Shandwick and public affairs firm Powell Tate in partnership with KRC Research, civility in America continues to erode. This year’s study found that 70% of the Americans believe incivility has reached crisis proportions. Alarmingly, 81% of the Americans think that incivility is leading to an increase in violence at work. Notably, 80% of the people are dissatisfied with their jobs. Increasingly, people are choosing employers who understand that civility is good business. In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility.

The Review

This is the perfect read for entrepreneurs, workplace trainers, business consultants, and customer service experts. It was fascinating to see how uncivil workplace environments can impact not only how a person feels and interacts with others within the workplace, but the impact it has on the family, on pubic forums, and everyday interactions. 

The author does an excellent job of not only outlining the underlying causes of incivility within the workplace but gives readers the tools and even assignments the reader can take with them and implement themselves. This book serves not as a casual guide but a comprehensive and in-depth guide to help drive home the need for civility within the workplace, which will not only increase production but help build better relationships within your workplace environments overall.

The Verdict

A detailed, thoughtful, and enlightening read, author Lewena Brayer’s “Civility at Work: How People Treatment is a Critical Success Driver for Business” is a must-read for anyone interested in business and improving one’s place of work. The author’s writing showcases the amount of research and knowledge that went into this book, and does an amazing job of giving readers an in-depth look into the impact civility has both on a personal and larger scale overall. If you haven’t yet, be sure to grab your copy today!

Rating: 10/10

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About the Author

Lew believes that Civility is its own reward . She suggests that In choosing civility, people find their best self, and in doing so, they experience the grace, courage, generosity, humanity and the humility that civility engenders. For 17 years Lew Bayer has been internationally recognized as North America s leading expert on Civility at WorkTM with focus on social intelligence and culturally-competent communication. She is CEO of multinational civility training group Civility Experts Worldwide, President of the International Civility Trainers Consortium, Executive Director of The Center for Cultural Competence, and Founder of the In Good Company Etiquette Academy Franchise Group. With the release of her new book slated for late 2015, Lew will be a 9-time published author. She is on the board for the National Civility Center, a proud Mentor for The Etiquette House, a member of the Advisory Board for A Civil Tongue, a national magazine columnist, and a frequent expert commentary contributor to over 60 online, print, and television publications. Lew is a distance faculty member at Georgetown University Center for Cultural Competence, has trained for the American Management Center in New York and is a long-term facilitator at the Canadian Management Center in Toronto Canada. Lew is a Master trainer for the Canadian School of Service, and a certified Culture Coach who also holds credentials in Intercultural Communications, Essential Skills, and Occupational Language Assessment. Lew is a 6-time nominee for the RBC Canadian Woman Entrepreneur of the year. She was previously awarded Manitoba Woman Entrepreneur in International Business and she was the first Canadian to receive the prestigious AICI International Civility Star Award.

Mentally Strong Entrepreneur: Build Your Mind Strength and Get Entrepreneur Tips for Startup Success by Robert Moment Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Robert Moment highlights how becoming mentally strong can be a longterm benefit for entrepreneurs in his book, “Mentally Strong Entrepreneur: Build Your Mind Strength and Get Entrepreneur Tips for Startup Success”.

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The Synopsis

Be mentally strong on your entrepreneurial journey!

Whether you’re just starting your entrepreneurial engines or are well down the road on your business journey, mental fitness is what sets the successes apart from the failures.

From the crucial habits that make or break entrepreneurs, to your personal game-plan for setting up goals and business strategies, to essential personal development and mindset hacks to get you crushing the competition, Mentally Strong Entrepreneurs has you covered from side hustle to success!

In this book you will learn:

  • How to implement the 15 habits of highly effective entrepreneurs.
  • How to identify and fully harness your natural talents and abilities 
  • The 10 things mentally strong entrepreneurs do in business and 3 they avoid.
  • How to develop a crystal-clear sense of direction and purpose in your business.
  • The top 10 skills you need to succeed at anything.
  • And MORE!

If you’re serious about committing to an entrepreneurial career change in the long term, you need Mentally Strong Entrepreneur to bulletproof your mental wellbeing through the toughest of business challenges!

Robert Moment is The Mental Strength Life Coach and Entrepreneur, who coach women entrepreneurs and women professionals how to be mentally strong and successful. For more information and to get coached to become mentally strong , head to: SpiritualLifeCoachRobert.com

The Review

Unlike so many self-help or how-to books that have come before it, this book actually does a great job of providing actionable information that new or established entrepreneurs alike can implement into their work. From finding one’s true self by identifying your natural abilities to finding the things you are passionate about and finding a way to balance the two, this book is filled with easy to understand and well-written guides for those seeking to truly understand the success of an entrepreneur. 

While a short read, the author has done a masterful job of highlighting a lot of key information and knowledge that so many people venturing into the world of entrepreneurship often fail to understand. In a world where the necessity of entrepreneurship is crucial, this is the perfect way to engage with readers and help them to understand the tools they will need going forward. \

Chapter 4 in particular is great for those like myself who believe in mental health and gaining a firmer understanding of one’s own mental health and willpower, as it helps readers find a means of mastering what the author calls your “inner game”. Through a belief in ourselves and learning to conquer our fears and overcome the limiting beliefs that tell us that something is impossible, we can begin to chart our own path with a newfound confidence and strength that was always there, waiting to be released.

The Verdict

A strong, quick yet informative read, author Robert Moment’s “Mentally Strong Entrepreneur: Build Your Mind Strength and Get Entrepreneur Tips for Startup Success” is a must-read book. The perfect read for those seeking to delve into the world of entrepreneurship and seeking to find the right mentality and focus to make your pursuits a success, the book perfectly achieves a balance of a how-to guide with the mental and emotional tools of a great self-help book, making this one of the more unique business-driven reads I’ve had on my site. Be sure to check it out for yourselves today, as this is the perfect nonfiction read to begin 2021!

Rating: 10/10

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About the Author

My Story

For as long as I can remember I’ve had a real passion for personal growth, development and renewal. It’s a journey that’s allowed me to enjoy some amazing experiences, meet many inspirational people, and visit places I never thought possible. But more than that I want to use my own experiences to offer you the chance to live in exactly the same free and open way.

My Goal

As a Spiritual Life Coach I believe that anyone, from any walk of life, can go out there and change the world in their own unique way. It may not always be easy, but it does only become possible when you invest in your inner self and believe that it’s possible. The only problem is knowing how to make it happen so that freedom and spiritual awakening manifest themselves in your life.

My Approach

I specialize in offering Spiritual Life Coaching that’s designed to set you free in a whole host of ways that you could have never imagined. It doesn’t matter whether you’ve been connected with your spiritual side your entire life, are a complete skeptic, or you’re anywhere else in between, I want to connect with you and show you what can become possible.

Your Future

Living a spiritual life means different things to different people, and some see that as a problem. I’m different in that I see it as a solution to every potential problem out there as it allows you to define your life in your own terms as you find your voice amongst the noise.

Together we can connect, get to know the real you, and reconnect your authentic self with the inner you. Through my combination of coaching and writing I love nothing more than showing people just like you what becomes possible when you open your eyes to the spiritual side of life.

Manufacturing Civility: People Treatment as a Continuous Improvement Strategy by Christian Masotti and Lewena Bayer Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Authors Christian Masotti and Lewena Bayer show readers how to utilize civility to create an overall better work environment and experience in the manufacturing industry in the book “Manufacturing Civility: People’s Treatment as a Continuous Improvement Strategy”.

The Synopsis

Incivility at work is real. And it is real in manufacturing.According to a Gallup State of the American Workplace report, 75 percent of manufacturing workers are disengaged at work. In fact, the manufacturing industry, according to the Gallup report, is the least engaged industry across sectors.A closer look at the research reveals that a primary cause for this disengagement is poor leadership. Specifically, supervisors and managers with low social acuity are co-creating uncivil workplace cultures.Manufacturing Civility provides a 6Cs formula for solving people problems. These strategies result in continuous improvements that shift workplace culture away from traditional toxic and uncivil organizations towards healthier, more positive workplace experiences for employees in manufacturing environments.The “people-treatment” aspects of the proprietary Manufacturing Civility methodologies have been co-created by 20-year, internationally recognized experts in the field of civility training-Lewena Bayer, CEO of Civility Experts Inc., and a veteran of the manufacturing industry, Christian Masotti. The tried-and-true methodologies shared in the book have been proven to impact individual morale, wellness, and outlook in organizations across sectors, including manufacturing.Civility-when specifically applied to how people are treated at work, is a continuous improvement strategy that has been proven to have measurable impacts on:• Retention and engagement• Performance• Workplace wellness and safety• Innovation, creativity, and problem-solving• Bottom-line business metrics, including profitability.

The Review

This is a truly eye-opening read for those readers involved in the manufacturing industry, as well as those who aren’t. The increase in knowledge surrounding mental health and the treatment of others is well known in our day and age, but its effect on workers in the workplace is not always widely discussed. The author’s perfectly highlight the growing conditions of workers, especially in the manufacturing industry, and how it impacts productivity for companies as well as work conduct.

The authors do a great job of implementing a great number of detailed strategies into the book, especially for a shorter book like this one. From “Interruption Strategies” that showcase techniques to stop disruptive behavior in the workplace to how fear-based leadership and behavior in the workplace can lead to short-term increases, but long-term illness and stress related to work environments, the authors showcase a wide range of data and experience to highlight how treating workers with respect and dignity can go a long way not only for morality but productivity in the workplace as well.

The Verdict

A thorough, quick, and educational read, authors Christian Masotti and Lewena Bayer hit it out of the park with their book “Manufacturing Civility: People Treatment as a Continuous Improvement Strategy”. The read is well-researched and offers readers a step-by-step guide on creating a better workplace environment in the manufacturing industry. Be sure to grab your copy today!

Rating: 10/10

https://www.amazon.com/gp/product/B08711N71J/ref=x_gr_w_bb_glide_sin?ie=UTF8&tag=x_gr_w_bb_glide_sin-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B08711N71J&SubscriptionId=1MGPYB6YW3HWK55XCGG2

The 30% Solution by Lewena Bayer Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Author Lewena Bayer takes readers on a journey of discovery to analyze how civility and engagement in a workplace environment can drive business performances by 30% in the book “The 30% Solution”.

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The Synopsis

The 30% Solution – How Civility at Work Increases Retention, Engagement and Profitability, provides essential information, facts, insights from the field, and practical tips related to the business of civility. The book represents a ready-to-use tool kit with practical applications for: Business consultants Performance and productivity analysts Workplace trainers Social and communication training facilitators Customer service experts Business owners, managers, supervisors, and individuals who want to build a better workplace.

The Review

This was a very well researched and developed non-fiction read. The author doesn’t cut any corners as they explore the nature of civility, how it has been missing within the workplace for years now, and how leaders can gain the tools necessary to not only identity uncivil behavior within their businesses but how to create a more civil environment overall.

As several businesses and leaders can attest, it is not always affordable to hire an outside consultant for this kind of situation, so this book presents a clear to understand and well-written account of how leaders can address this problem personally. The author uses hard, well-looked data and figures to explore this issue. The author also writes in a way that the average reader but especially business leaders will be able to understand clearly and precisely. 

The Verdict

A smart, incredibly written, and evenly paced non-fiction read, author Lewena Bayer’s “The 30% Solution” is a must-read book for anyone within a business environment hoping to create a more civil workplace. Not only does the author delve deeply into how civility has been absent in the workplace and the hard figures to support this, but how civility can be defined and how utilizing this simple yet complex behavior in the workplace can drastically increase productivity. It’s a powerful read and a heavily fact-supported journey for the reader and author both, so be sure to grab your copies of this book today!

Rating: 10/10

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About the Author

Lew believes that Civility is its own reward . She suggests that In choosing civility, people find their best self, and in doing so, they experience the grace, courage, generosity, humanity and the humility that civility engenders. For 17 years Lew Bayer has been internationally recognized as North America s leading expert on Civility at WorkTM with focus on social intelligence and culturally-competent communication. She is CEO of multinational civility training group Civility Experts Worldwide, President of the International Civility Trainers Consortium, Executive Director of The Center for Cultural Competence, and Founder of the In Good Company Etiquette Academy Franchise Group. With the release of her new book slated for late 2015, Lew will be a 9-time published author. She is on the board for the National Civility Center, a proud Mentor for The Etiquette House, a member of the Advisory Board for A Civil Tongue, a national magazine columnist, and a frequent expert commentary contributor to over 60 online, print, and television publications. Lew is a distance faculty member at Georgetown University Center for Cultural Competence, has trained for the American Management Center in New York and is a long-term facilitator at the Canadian Management Center in Toronto Canada. Lew is a Master trainer for the Canadian School of Service, and a certified Culture Coach who also holds credentials in Intercultural Communications, Essential Skills, and Occupational Language Assessment. Lew is a 6-time nominee for the RBC Canadian Woman Entrepreneur of the year. She was previously awarded Manitoba Woman Entrepreneur in International Business and she was the first Canadian to receive the prestigious AICI International Civility Star Award.

Spiral: A Catalyst for Innovation and Expansion by Amy Simpkins

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Amy Simpkins uses her years of experience to bring a totally unique and creative approach to business in her novel Spiral: A Catalyst for Innovation and Expansion. Here is the synopsis. 

The Synopsis

Discover a new creative framework to help you transform your biggest ideas from imagination to reality, fusing the practicality of engineering design methodology with the magic of alchemy.

Spiral is an epic weaving of threads from engineering, design thinking, spirituality, business, and physics that will empower you as both a business builder and as a human. Rather than a step-by-step process for success that can feel like fighting the tide, this book acts as a guide to building your business on your own terms, in harmony with your own natural rhythms. 

Based on her personal experience as a spacecraft systems architect, a serial entrepreneur, and a business strategy coach, Amy Simpkins offers simple-yet-powerful tools to approach the creative process as a whole person. Whether you are creating disruptively innovative solutions, a world-changing business, or a life that lights you up, Spiral helps you integrate all of the random, varied parts of yourself so that you are free to shine your brightest. 

The Review

This was one of the more unique business style books I’d read. It was fantastic to see an author who seems to truly care about the reader and isn’t focused on selling their services necessarily, but in promoting self-confidence and changing a person’s perception of their worth and the validity of their ideas. 

The creative way the author blends the spiritual side of everyday life with the business concept itself was a truly one of a kind method that I believe could help struggling enterpenuers, creatives and business individuals overall. The concept of the various “Spirals” and incorporating these stages or phases into your business model was an inspired choice, and will help the reader better understand how to move forward with their business ideas overall.

The Verdict

Overall this is a must read novel for anyone interested in business and seeking new and creative ways of starting your own business. If you’ve been struggling with the confidence needed to take a leap of faith and start that business you always wanted to start, or wanted to find an approach to business that was less cut-throat and more spiritual, then this novel is for you. Be sure to grab your copy of Amy Simpkins novel “Spiral: A Catalyst for Innovation and Expansion” today!

Rating: 10/10

Explore the Best Books of 2018 at BN.com

About the Author

I’m Amy Simpkins…

…speaker, facilitator and thought leader in innovation for technology, entrepreneurs, and everybody. I want to help you intentionally design fulfilling, high-impact work that leverages your natural cycles of ebb and flow.

As an MIT-trained engineer, I spent 15 years as a spacecraft systems architect (my mom would say “rocket scientist”), responsible for holding the big picture vision for complex space exploration missions, ensuring that all components of the vision were well-integrated into a cohesive whole, and implementing that vision with flexibility and adaptability. Now I take those proven design methodologies and big-picture mindset, infuse them with a heaping side of intuition and soul, and put it all to work to get you the clarity, confidence, and momentum you need to thrive.

I hold a Bachelor of Science degree in Aeronautics and Astronautics from Massachusetts Institute of Technology (MIT) and a Master of Science degree in Astronautical Engineering from the University of Southern California. I have designed, integrated, and flown spacecraft with Lockheed Martin, and I am CEO of the hot renewable energy startup, muGrid Analytics. I geek out about innovation and iterative development, spirals are my favorite shape, and I get turned on seeing patterns emerge in seemingly unrelated subjects.

I live with my amazing entrepreneurial husband and three rambunctious children in the foothills of the Rocky Mountains outside Denver, Colorado.  I am a messy chef, a world traveler, a taekwondo yellow belt, a vocal music minor, a homeschool mom, and a tough cookie in the Colorado backcountry.

“When I am working on a problem, I never think about beauty. But when I have finished, if the solution is not beautiful, I know it is wrong.”

~R. Buckminster Fuller

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