Tag Archives: how to guide

Interview with Authors Noelle Ihli and Jeanne Allen

1) Tell us a little bit about yourself. How did you get into writing?

Both Jeanne and I studied English and editing in college. When we started working together on Fourth Wave (our Etsy shop), we were both taking on freelance editing and writing assignments as well. Basically, we’ve both been writing for a very long time. But this is our first foray into publishing! 

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2) What inspired you to write your book?

Jeanne and I are avid readers. We essentially had an hours-long book club every week while we printed our orders. Naturally, we were interested in reading about e-commerce (specifically e-commerce related to Etsy’s platform). We quickly realized that the available resources were slim. We determined (much later than we should have) that there was a hole in the market, and we had the experience and the expertise to fill that hole. 

3) What theme or message do you hope readers will take away from your book?

Sometimes how-to books (especially business how-to books) feel very coy to me. They’re full of hooks and big promises that don’t necessarily translate to real, actionable advice. When we set out to write “The Ultimate Guide to Selling on Etsy,” we wanted to write a book full of down-to-earth, ACTIONABLE advice: the kind of advice you’d get from a good friend, giving you the inside scoop about how to succeed on Etsy. I hope our readers come away with a sense of direction and confidence. Etsy is a truly incredible, unique e-commerce platform. It’s growing like crazy. People crave the handmade, one-of-a-kind vibe that Etsy offers in a world full of cheap, fast, bulk products.

4) What drew you into this particular genre?

While Jeanne and I started our careers in publishing, life sometimes has other ideas in mind! We got sucked into the world of ecommerce (and couldn’t be happier!). After learning a LOT and successfully growing our shop, we decided to tap back into our roots in writing and publishing to create a book that could help other Etsy sellers.

5) What social media site has been the most helpful in developing your readership?

Etsy is an evolving platform with new changes rolling out often. Facebook has allowed us to quickly and easily share short- and long-form updates and new tips with readers to keep them updated on changes that may affect their shop. 

6) What advice would you give to aspiring or just starting authors out there?

Spend twenty minutes writing every day. You don’t have to get a particular amount accomplished. You just need to carve out the time and do it. Some people are really prolific and enjoy pumping out books. But for most people, slow and consistent wins the day. 

7) What does the future hold in store for you? Any new books/projects on the horizon?

Definitely. Expect a screen printing reference! We’ve learned that the way we create our t-shirts is both unconventional and ideal for beginners. There’s so much we wish we had known before diving headlong into our specific niche (T-shirts!) on Etsy.

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About the Authors

Etsy is an incredible platform. And if you know what works, you can be successful. We know because we did it. Our Etsy shop started with a single listing in 2013. We’re proud to say that it ranks in the top 1% and brings in 6 figures.

If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes.

And that’s why we wrote this book. Because we’ve figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they’re putting into it.

About Us:

Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she’s willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.)

Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.

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https://www.etsy.com/shop/fourthwaveapparel/

The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps by Chivi Frost Review

Have you ever wanted a fast paced guide on how to get your very own blog, vlog or podcast rolling? Do guides with statistical analytics and chapter after chapter of tactics make you feel overwhelmed at the idea of starting your own blog? Then author Chivi Frost has the answer for you in the novel “The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps”. Here is the synopsis.

The Synopsis

“The Blogger Trailmap” is great both for beginners who are about to start a blog, as well as those bloggers who are established and ready to grow. 

This book brings for you a proven plan, tools & templates you need for incredible success. This power-packed concise guide can help you in many ways: 

Templates to set clear goals and craft a blogging roadmap, avoid common mistakes, and how to get started quickly. 

With a focus on action, this book brings for you the tools, templates, and checklists to help you quickly Implement what you learn in every section of the book. 

Gives you a proven framework for creating content which people would love to read and share. 

Simplifies every critical aspect of a blog – e.g. Magnetic Headlines, Copywriting, Swipe Files SEO, Sales Funnel, Landing Page and email Harvest. 

Crush it on social media without going crazy – Build a list of raving fans and subscribers on autopilot without constant hustling. 

Secrets to rank high in search engines with SEO best practices so that you can grow your traffic and get readers to come find you. 

An easy-to-follow, systematic process to make money through your blog & grow your business. 

Above all, you will learn that you don’t need fancy tech or cool tricks to grow your blog! 

Whether you are a hobby blogger or blogging for profit, I am confident that this book would give you game-changing ideas to make your blog more meaningful and hugely successful. 

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The Review

This was an incredibly thought out, easy and informative read. As a blogger myself, it was refreshing to see a guide that focused more on the personal, social connectivity of a blog (or vlog or podcast), than the statistical side of things. While statistics and facts all have a place in starting your own blogging business, you can’t get to that point without first learning what your brand is and who you are trying to reach. 

From explaining the concept of these formats and showing off the fundamental trail to follow in order to build your blog, to showcasing how to find your blog’s identity and the identity of your audience, this guide has it all. It’s a quick yet powerful read that will give anyone hoping to build their website the confidence they need to take that initial step into the blogging world.

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The Verdict

Overall this was a fantastic read. It’s a great roadmap to the beginning stages of any blogging format (blog, vlog or podcast), and gives readers the confidence to find their voice and not give up when faced with seemingly insurmountable odds. For anyone looking to get their voice heard in the world of blogging and in search of a helping hand, then pick up your copy of Chivi Frost’s novel “The Blogger Trailmap” today.

Rating: 10/10

marketing resources for bloggers 

Perfect for holiday gifting – Buy Online, Pick-up at your local Barnes & Noble store within an Hour!

Vlog Like A Boss: How To Kill It Online With Video Blogging by Amy Schmittauer

Learn how to master the world of video with Amy Schmittauer’s incredible video marketing book, Vlog Like A Boss!

I was given a free copy of this book for an honest review. All opinions are my own.

I have been a fan of YouTube star and social media expert Amy Schmittauer for a couple of years now. So when I heard that she was writing and
publishing a book on video marketing, I knew I had to get myself a copy. I was even more stunned when I was sent an email with an advance reading
copy (ARC) of this incredible book, and I’m so honored to be one of the lucky ones to get to dive headfirst into this eye-opening book.

The book, or memoir or “how-to” book in question is called Vlog Like A Boss: How To Kill It Online With Video Blogging by Amy Schmittauer, and
I can honestly say that this is one of the most insightful YouTube and video marketing books I’ve ever read. Over the last few years I’ve read some
marketing books, but this one does a masterful job of detailing the process of getting into making video and explaining it in a way that both
seasoned filmmakers and aspiring YouTubers both can understand.

One thing that jumped out immediately was how Amy was able to write in a voice that spoke to everyone, from the young millennial eager to make
their own YouTube channel to the experienced business owner who’s seeking a helping hand using video for their work. Using fun and fascinating
tales from her own life to help explain the process, this book goes to great lengths to outline the entire video process, from identifying the
common fears of being on camera, to the equipment one will need for video and editing, to the way to identify with your audience and create a
video that will resonate with viewers.

Overall, this was a fantastic read that was both enjoyable and instructive. As someone trying to build and improve on my own YouTube channel, I
can tell you that this book has been illuminating. Taking the tools I learned from this book, I can identify problem areas with my filming, and
improve on it. From ways to generate ideas to what social media platforms work best and how they work with your videos, this is a book any
video creator will not want to miss. Inspiring, educational, and all around fun, Vlog Like A Boss by Amy Schmittauer is a must read book in
2017, and thus I give it a 10/10 rating. I will leave links to both Amy’s YouTube channel and her official book website below, and I hope you
guys will not only subscribe to her, but pre-order your copies of this book today. Vlog Like A Boss comes out on January 31st, 2017!

YouTube: https://www.youtube.com/user/savvysexysocial
Website: http://vloglikeaboss.com/