Interview with Author Sean Robbins

1- Tell us a little bit about yourself. 

“Who am I? I am Spiderman.”

Well, not really, but this should tell you all you need to know about me and my writing style.

I’m a huge Marvel (plus Game of ThronesStar Trek AND Star Wars) fan, which shows since my novel is loaded with pop culture references. If you are a sci-fi fan (I assume that you are, otherwise what are you doing here?) you will enjoy them tremendously. I even went full Deadpool in my first draft and broke the fourth wall multiple times, until my editor told it was distracting and kept taking her out of the moment. Shame. Those fourth-wall breaks were hilarious. Still, I can guarantee a few laugh-out-loud moments. Case in point: The “good” aliens in my novel are a race of pranksters, whose main goal in life is pulling other people’s legs (They have four legs, hence the slight change in the idiom). My favorite author is Jim Butcher (The Dresden Files), which is probably how I ended up writing in a first-person POV with the same light-hearted, funny tone as he does. The fact that my MC’s name is Jim is purely coincidental though.

I am a university/college level English teacher, and including Canada, I have lived and worked in five different countries. I have met people from all around the world. Plus, my parents are from a different background, and so is my wife. As a result, diversity has become a major theme in my novel. My characters look like the bridge crew from Star Trek. One of my female characters even impersonated Uhura once, albeit posthumously.

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2) What inspired you to write your book?

I have got purely obsessional OCD. What this means is a thought enters my mind—usually something negative—and doesn’t leave. I end up having to think about it 5000 times a day, and once this starts, my life is ruined for a week, two weeks, a month, or six months. I’d tried a lot of different ways to get rid of this problem: therapy, medication, meditation… Nothing ever worked, until I read an article that said the people who had this problem had an overly active imagination, and it would help if they channeled it into something productive, like writing.

I’d always wanted to be a writer. This is literally a childhood dream, one of those you give up when you grow up. I had the story of The Crimson Deathbringer in my mind for years (even started writing it and stopped a few times). When I read that article, I was going through a tough time in my marriage (fighting with your wife is no fun, even for sane people), and my mind had gone into its life-destroying over-drive, so I told myself, “Well, you’ve tried everything else, let’s give this a shot.”

And then a miracle happened.

My mind put the same energy it used to put into producing BS and making my life miserable into coming up with stories. Ideas would come to me fast and furious, and I had to stop whatever I was doing several times a day to write them down. I’ve been OCD-free since then (I know, I sound like a recovering alcoholic). When TCD (cool, eh?) was finished, it took my out-of-control brain half a day to plan my second novel, which is about a nerdy scientist and a sexy female mercenary who use a time machine to defeat an alien invasion.

3) What theme or message do you hope readers will take away from your book?

To be perfectly honest, I’m not trying to send a message. All I want is to entertain my readers. If they are so absorbed in my story that they forget about real life and its problems (and hopefully laugh a few times) my job is done. That said, being a Star Trek fan, I hope my book presents the same themes of optimism and diversity as OST does.

4) What drew you into this particular genre?

I think I was 9 when I watched the first Star Wars movie, and I never looked back. I’ve been a big sci-fi/space opera fan ever since, so it’s only natural that I write the same genre.  

5) If you could sit down with any character in your book, what would you ask them and why?

I’d love to ask Jim how he manages to shrug off the most terrible things a human might suffer using nothing but humor!

6) What social media site has been the most helpful in developing your readership?

My publisher, Creativia, has a FB page called Creativia Street Team. Members of this group helped a lot.

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7) What does the future hold in store for you? Any new books/projects on the horizon?

Besides the one mentioned in question 2, I’ve started planning for TCD’s sequels.

Twitter is @seanrobins300
https://seanrobins73.wixsite.com/website

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Interview with Author Zachary Ryan

1) Tell us a little bit about yourself. How did you get into writing?

I’ve been writing little stories since I was little. I then started writing poetry at 15. I wrote and completed my first novel at 17. I’m the type of person that always wants to be writing because if I’m not, then I feel like I’m the noun of the word writer instead of verb. I feel like a fake. I also create my own deadlines because I like to get distracted very easily. I’m twenty-nine, I currently live in Chicago with my boyfriend. I’m the general manager of a bar, and yes, my true love is Jameson. 

2) What inspired you to write your book?

I had been writing these depressing. coming-of-age books for five years, and I just wanted to write a good ole fashion bitch book. I love the idea of scandal, backstabbing, and lying. it’s probably why I won biggest gossip in high school. 

3) What theme or message do you hope readers will take away from your book?

I think to not care what people think about you, and not to rely on your mask you show the world too much. I think life truly begins for anyone when they are their true selves. It happened to me when I came out at 23. 

4) What drew you into this particular genre?

I think high school is interesting time period. People think it’s the end all be all for them. I look back at high school, I loved my time there, but it wasn’t my ground breaking moment. High School is supposed to be happy memories, not define you as a human. 

5) If you could sit down with any character in your book, what would you ask them and why?

I think Danielle. I think she’s the only one that to me is interesting. I feel like some of the other characters make stupid choices, and I’m like why. Danielle makes mistakes, but she owns them. She’s also a ruthless girl, and I feel like she would be fun to have a conversation with. I think I would ask her if she regretted anything she did in the whole book series. 

6) What social media site has been the most helpful in developing your readership?

I would like to say Instagram, but I feel that’s a lie. I get likes on likes. I don’t think people are ready to read my stuff. I think social media isn’t a great place to get readers, or maybe it’s just me. I feel my sales haven’t changed when I post anything. 

7) What advice would you give to aspiring or just starting authors out there?

I think you need to be delusional obsessed with your book, but be open to take criticism. I think it’s sad when you’re not passionate about your novel. You have to annoy your friends with it. You need to be willing for criticism because that’s how you grow. That’s how you’re able to make this book you’re in love with better. 

8) What does the future hold in store for you? Any new books/projects on the horizon?

I just finished another coming-of-age novel. I’ll be editing that soon, but I’ll be actually writing a spinoff series to The High School Queens trilogy. You’re the first person I’ve told. I don’t think my publisher knows yet, either. 

About the Author

Zachary Ryan grew up in a black-and-white box in Maryland, before moving to Chicago to start a new life. There, he found that he was accepted for his misfit status—and learned that it’s perfectly normal to spend your twenties feeling lost and confused.

After a disastrous sexual encounter, Ryan stumbled on a group of true friends, or “soul cluster,” that he connected with. Through his writing, he hopes to help other broken souls out there find comfort amid the chaos.

https://zacharyryanbooks.com/

https://www.facebook.com/Zacharyryanbooks/

Energetic Selling and Marketing by Lenka Lutonska Blog Tour

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Energetic Selling & Marketing

by Lenka Lutonska




Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019

BLURB


How many times have you asked yourself: “Why does my business seem so hard? Why am I struggling, when other women make it look so easy?”


I understand, because once upon a time, I was you. But that’s not where I am any more.


What changed? I did.


When I started to pay more attention to the spiritual nature of my business and trusting my intuition, remarkable things unfolded. By focusing energetically on five critical areas of my business, I began to experience rapid growth. And so my principles of ENERGETIC SELLING AND MARKETING were born.


In ENERGETIC SELLING AND MARKETING, International Business & Mindset Strategist Lenka Lutonska shares the powerful principles that she has developed over many years of coaching clients to exceptional business growth. Born from her experience that tactics and strategies alone will not create extraordinary results in business, she inspires entrepreneurs to take a deeper, more energetic approach. When the two are are integrated, not only are mindset and communication techniques improved, but sales and marketing strategies become transformed, resulting in the greatest and fastest growth possible.


Results have often been nothing short of miraculous – women increasing their fees five times and selling with greater ease than ever before; women booking themselves solid with their ideal high-end clients; women turning their annual income into their monthly income; and women doubling, tripling or even quadrupling their sales revenues within several months.


With a foreword by CEO Penny Power, OBE, this book is an essential read for any entrepreneur who wants to open their minds to the possibility of extraordinary growth and create lasting and aligned business success.


Lenka Lutonska is an International Coach, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonalds. After having worked her way up to become an award-winning manager, she used the world-class sales training sheąd received to set up her own business. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.


Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centred approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling.


She now uses her strategic business experience, her NLP and psychology training and her intuition and spirituality to take clients to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.


GRAB YOUR COPY FROM



KNOW ABOUT THE AUTHOR


<br />


Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.


Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 


She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.


Meet the Author


           




This Blog Tour is bought to you by 



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<br />

Energetic Selling & Marketing

by Lenka Lutonska




Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019

Excerpt


To my surprise, she wasn’t excited about my generous and affordable coaching offer. ‘I’ll think about it,’ were her exact words. Several days later, she emailed to say she had decided not to go ahead at this time. Ouch! 


About a year later, she approached me again. This time, I proposed a coaching package at eight times the fee I had quoted previously. She pulled out her credit card and paid in full, and we entered a thriving coaching relationship. This is a real example of two sales conversations, one year apart, with very different outcomes! Exactly the same client; exactly the same needs; exactly the same coaching offer; except priced very differently. What had changed? What made the difference? I had changed and, more precisely, my energy had changed. When she had approached me the first time, I was in a place of scarcity. I was trying to rebuild my once-successful business. 


At that time, as far as I was concerned, any client was a blessing. I started each sales conversation hoping that I would get it right this time.  When I spoke to the same woman a year later, I was no longer functioning like that. I no longer held sales conversations with clients hoping and praying that it would work out this time. I no longer tried to prove to my potential clients that I would be the best coach they could hire. Hoping, praying, proving … you would think you can keep these things secret. After all, we think these things in our heads, and no one can hear those thoughts, right? Well, not so fast. Any form of insecurity affects your personal energy field; and your potential client will pick up on this energy, whether they are consciously aware of it or not.


GRAB YOUR COPY FROM



KNOW ABOUT THE AUTHOR


<br />


Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.


Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 


She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.


Meet the Author


           




This Blog Tour is bought to you by 


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<br />

Energetic Selling & Marketing

by Lenka Lutonska




Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019



KNOW ABOUT THE AUTHOR



Q. 1 What was your inspiration for writing this book?

My own journey of building a successful business, losing it abruptly and having difficulties rebuilding it again.  I found that traditional marketing and selling methods didn’t work by themselves as I was missing the confidence that every successful entrepreneur should have.  Once I started to tap into my spiritual nature and apply spiritual principles into my business, it started to bloom and grow rapidly.  I have taught hundreds of women these principles, often with extraordinary results – some women doubling, tripling, even quadrupling their sales revenues within months, sometimes even weeks.  I write about these priniciples and how to apply them in the book. 



Q.2 What is the biggest challenge a seller faces nowadays?

“I’d love to work with you but I can’t afford you” is one of the most common challenges women face when selling.  In Energetic Selling and Marketing, I describe how words alone are often not enough to break this pattern or overcome this challenge successfully and how by adopting a new attitude about what selling means can dramatically transform the outcome of sales conversations.



Q.3 Can you share an instance where you turned a challenge into an opportunity?

After I had lost my first business and was trying to get my second business to work, I went to get some cash out at the ATM to buy dinner for my family, only to find that I had just £7.30 left in my bank account.  I was hugely embarrassed by this.  I was an apparently successful businesswoman yet, I couldn’t afford to put dinner on the table for my family.  That day, I ran home and called everyone I could think of for the whole day and made £1800. From that day on, I started to sell daily and stopped avoiding this important activity rather than shying away from it.  




Q.4 What is your advice to new marketers?

Develop and learn to trust your intuition – it is your most powerful coach on the planet – and get the support you deserve from mentors to any other kind of support you need in your business and life.



Q. 5 What are you working on next?

Before I dive into writing another book, I am working on getting Energetic Selling and Marketing into the hands of as many people as possible because it has the ability to completely transform their businesses and their lives.


Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.


Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 


She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.


Meet the Author


           


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GRAB YOUR COPY FROM




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This Blog Tour is bought to you by 

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Author Interview with Mariano Pavanello

1) Tell us a little bit about yourself. How did you get into writing and your overall profession?

  • I was born in Venice (Italy) and precisely in Murano, the island of the glass-blowers. I had a classical education and studied Latin and Ancient Greek literatures but I specialized in Anthropology and did a lot of fieldwork from 1973 to 2013 in sub-Saharan African countries (Burkina Faso, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritania, Somalia, Uganda, Zambia, Zimbabwe); in my long experience I was struck by the amount of physical work that women carry out all over the world while reproducing the human society delivering and raising children. I taught 36 years in the Universities and wrote 14 books (of which 4 in English and 1 in French), and more than one hundred papers published in collective books or in international journals (of which 16 in English and 8 in French).
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2) What inspired you to write your book?

  • I was inspired by the need to show that if mankind succeeded in dominating the planet, this is due to women who lent their time to men. The occasional source of inspiration was David Graeber’s book “Debt: the last 5000 years” that ignores the role of women during the previous 50,000 years.

3) What message do you hope readers will take away from your book?

  • I hope readers will appreciate my effort to explain how humans (Homo sapiens) succeeded in history thanks to the work of women, and hope they will grasp that human success was not due simply to the technological progress, but to an intelligent and efficient mode of articulating of the two main labour forces (male hunting and female gathering) during the 99% of their life on earth.  

4) What drew you into this particular subject?

  • In 1993  I was engaged in an analysis of the foraging (hunting-gathering) economies and discovered that the work of the gathering women was everywhere less time-consuming and energetically more productive than the work of the hunting men. My analysis was concerning only the contemporary and marginalized foraging societies. My exercise was aimed at finding out the conditions by which human societies enter into a transition from a purely foraging economy to an economy based on agricultural production (cultivation and breeding). At that time, I published a book in Italian on this subject.

5) You go over in great detail many examples and historical references to make your argument, but in your opinion and for readers looking to delve into your book, what is one of the single biggest pieces of evidence or events in our world’s history to you that women are responsible for many of the advancements of human history?

  • The time women allowed men to enjoy in order to let them spend the necessary time for dealing with the complex tasks of hunting. This is the most ancient and the most surprising form of financement. Therefore, I agree with the statement that “women financed male dominance”.

6) With so much of our society built upon a male dominant perspective, why do you think women have such a hard time earning the respect and recognition for their contributions to society?

  • Failing to acknowledge the role of women, and still trying to keep them in a subordinate status, not to speak about frequent violence against women, is a crime against humanity. Nonetheless, in many countries or regions women are often accomplices with cultural trends that are against their complete equality, which makes it difficult the fight of women even in the most developed countries. 

7) What advice would you give to aspiring or just starting authors or researchers out there?

  • I hope that the best suggestion is to speak always words of truth in support of humanity.  

8) What does the future hold in store for you? Any new books/projects on the horizon?

  • Probably a couple of books are in preparation on my desk: one on my experience as anthropologist, and another one on my birthplace and its history.   
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About the Author

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Mariano Pavanello taught Social Anthropology and Africanistics in the Universities of Pisa and Rome “La Sapienza”, where he was Head of the Department of History, Cultures, and Religions. His extensive experience among the Nzema of Ghana was his main ethnological fieldwork that he concluded with the creation of the “Kwame Nkrumah Museum of the Nzema Culture and History” in the premises of the eighteenth-century Fort Apollonia in Beyin, Ghana. He has published a number of books, including Sistemi umani (1992), Le società acquisitive e i fondamenti razionali dello scambio (1993), Il formicaleone e la rana (2000), Perspectives on African Witchcraft (2017), and La papaye empoisonnée. Essais sur la société Akan des Nzema (2017).

Buy the Book:

https://www.cambridgescholars.com/the-gender-of-debt

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https://www.researchgate.net/profile/Mariano_Pavanello

https://uniroma1.academia.edu/MarianoPavanello

SSRN at: http://ssrn.com/author=2374528

ORCID: 0000-0003-4314-5958  

Interview with Author Bernard Schaffer

1) Tell us a little bit about yourself. How did you get into writing?

     I’ve written for as long as I could remember. It probably comes from a deeply embedded love of story. At some point you want the story to keep going, or to have different ideas about a story that you want to explore on your own. From there, you find your own stories to tell. 

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2) What inspired you to write your book series?

     I spent six years as an indie author and publisher. There’s a lot of freedom in that. I explored whatever genre I felt like. Eventually it felt like I’d achieved everything I could as an indie author and I wanted to try my hand at traditional mainstream publishing. 

3) What theme or message do you hope readers will take away from your books?

     Honestly I don’t write to spread messages or themes. There is no hidden agenda in my work. That being said, any good piece of art can be enjoyed on multiple levels. The casual reader will be entertained by a good story. The ones who want to go deeper will find more to it. I’ve always been a fan of layers and subtext, but that is not for me to point out. They will find it if they look. 

4) What drew you into this particular genre?

     It’s my wheelhouse. I’m a twenty-year police officer and still a full-time detective. This genre allows me to focus on writing without having to stop and look up certain procedures or terms or do research like I would in others. The background information is baked into my brain. It opens the track up wide. 

5) If you could sit down with any character in your book series, what would you ask them and why?

     I already know what they’d say. They say it in my head. Anything I don’t know is something I’m waiting to find out later. 

6) What social media site has been the most helpful in developing your readership?

     Any of the normal sites will do. It’s all in your approach. I keep it casual and post the things I enjoy. I’m not trying to gain new readers via social media. If people read my work and enjoy it enough to seek me out on social media, I’m glad to get to know them. I hope they like hearing about boxing and Star Wars, because that’s pretty much what I talk about on there. 

7) What advice would you give to aspiring or just starting authors out there?

     The basic advice is fairly simple. Real authors finish. I see too many aspiring writers pining over unfinished manuscripts. Too many workshopping first chapters. Too many worried about agents and publishers and everything that isn’t important yet. Finish your book. Set it aside. Rewrite the entire thing. Have it edited by someone who doesn’t mind hurting you. Make it something worthy of standing on the bookshelves next to the people you admire. Until you finish and have a completed book, you haven’t done it. If you haven’t done it, forget everything else and go do it. Once you’ve done it, go do it again. 

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8) What does the future hold in store for you? Any new books/projects on the horizon?

    THE THIEF OF ALL LIGHT paperback arrives this summer. Then, AN UNSETTLED GRAVE, the second Santero and Rein book, comes out July 2019 in hardcover, audio and eBook. BLOOD ANGEL comes out the summer of 2020. What I’m working on now will come out sometime after that. In the traditional world, books are published a year or so after they’ve been written. It gives me plenty of time to plan for the future. 

About the Author

Bernard Schaffer is the author of the Santero and Rein Thriller Series from Kensington Publications. 

Prior to that, he published multiple titles in a variety of genres as an independent author. Schaffer is the father of two children and a full-time police detective in Southeastern PA.

Visit him @BernardSchaffer or www.bernardschaffer.com.

THE THIEF OF ALL LIGHT: A Santero and Rein Thriller 1 (Available Now)AN

UNSETTLED GRAVE: A Santero and Rein Thriller 2 (Summer 2019, Available for Pre-Order)

BLOOD ANGEL: A Santero and Rein Thriller 3 (Summer, 2020)

Social Media Links

Bernard Schaffer’s Facebook Author Page

Bernard Schaffer’s Goodreads Page

Bernard Schaffer’s BookBub Page

Website: www.BernardSchaffer.com

Instagram @BernardSchaffer

Twitter: @BernardSchaffer

Interview with Author Layton Green

1) Tell us a little bit about yourself. How did you get into writing?

I decided to write my first novel simply to get a handle on some things in my life, and explore them through writing them down in story form. Before that, I had never written anything creative besides a Choose Your Own Adventure in third grade and a few poems. I did not expect to become a novelist. But during the process of writing that first book, I knew this was what I wanted to do with my life.

2) What inspired you to write your book?

This series (Preach Everson) has been greatly inspired by living in the Piedmont area of North Carolina. It’s a fascinating blend of old and new, urban and rural. I think it’s indicative of the modern era in which we live, especially the political and social divisions plaguing America. Add to that, of course, my love of writing mysteries and suspense and brooding, intelligent detectives.

3) What theme or message do you hope readers will take away from your book?

Of the sweet sad rhythms, commonality, travails, and spiritual longing of human existence. Not to be pretentious or anything–ha!

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4) What drew you into this particular genre?

Mystery/suspense is a genre which I love and feel drawn to write. I’m not sure why! It’s a great way to explore human nature, though, as conflict and questions of good and evil are naturally built in.

5) What social media site has been the most helpful in developing your readership?

Facebook

6) What advice would you give to aspiring or just starting authors out there?

Read every good book you can get your hands on, write as much as possible, and hire the best editor money can buy.

7) What does the future hold in store for you? Any new books/projects on the horizon?

I’m working on the second novel in the soon-to-be-released Unknown Nine Trilogy – details coming soon!

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About the Author

Layton is a bestselling author who writes across multiple genres, including mystery, thriller, suspense, horror, and fantasy. He is the author of the popular Dominic Grey series, as well as other works of fiction. His novels have topped numerous lists (including a #2 overall Amazon bestseller) and have been nominated for major awards, including two finalists for an International Thriller Writers award. Layton is also the co-editor of International Thrills, the online magazine of ITW (International Thriller Writers).

In addition to writing, Layton attended law school in New Orleans and was a practicing attorney for the better part of a decade (even though he still resents having cut his hair for that first interview). He has also been an intern for the United Nations, an ESL teacher in Central America, a bartender in London, a seller of cheap knives on the streets of Brixton, a door-to-door phone book deliverer in Florida, and the list goes downhill from there. Currently based in Durham, North Carolina, Layton has traveled to more than sixty countries, lived in a number of them, and has a burning desire to see every country, city, beach, moor, castle, cemetery, twisted street and far flung dot on the map.

www.laytongreen.com

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Interview with Author Julia L.F. Goldstein

1) Tell us a little bit about yourself. At what point did you decide to pursue writing about your field of study?

I started my career as a process development engineer in the semiconductor manufacturing industry, designing better ways to connect computer chips to circuit boards. As an engineer, I gravitated toward writing the articles for publication in trade magazines and the reports for projects. I began my writing career with Advanced Packaging Magazine, a publication in which I had published contributed articles. My current business, JLFG Communications, focuses on writing technical marketing content for corporate websites, but I still occasionally write articles for trade and business magazines. It’s nice to keep a toe in journalism and not only write anonymous content.

2) What inspired you to write your book?

My initial inspiration was a desire to shift my client base toward companies involved in sustainable manufacturing and renewable energy. I figured that writing a book on the topic would give me credibility that would help me get a foot in the door. Clients I’ve been working with for years will trust me with projects outside my proven fields of expertise, but potential clients often want to see experience writing for their specific industry.

As I delved into the research, my fascination with the subject matter and interactions with the enthusiastic business professionals I interviewed inspired me to continue. I knew that I needed to get this book out into the world.

3) What do you hope readers will take away from your book above all else?

I want readers to understand that the challenges of reducing waste in manufacturing are complex, but many smart business leaders are developing creative solutions and progress is being made. We shouldn’t be complacent, but neither should we be discouraged. I want readers to commit to at least one action at work or at home that allows them to be part of the solution.

4) What drew you into this particular field of study?

I’ve been fascinated by engineered materials ever since I took an introductory materials science course in college, but I didn’t always consider the environmental impact of all the amazing materials that engineers were inventing. In recent years, I’ve thought more about these issues and the responsibility of manufacturers to their employees, customers, and the communities in which they operate. The more I learned about companies embracing the triple bottom line—profit, people, planet—the more I became convinced that I should write a book focused on the materials aspect of sustainability.

5) What is the number one thing you would recommend for a manufacturing company just starting out in their business?

Fledgling manufacturing companies contemplating the shift from prototypes to volume production face many hurdles. I urge them to consider the environmental footprint of their manufacturing process when evaluating their entire supply chain. If they want to be eco-friendly, that needs to extend to every component or ingredient in their products, every vendor they choose, where they manufacture their products, and how they ship products to customers. Making smart decisions up front can save money in the long run and build trust with customers.

6) What social media site has been the most helpful in developing your readership?

I’ve gotten traction with both Facebook and LinkedIn. I made my book launch an event on Facebook and invited all my local Seattle-area friends. My multiple posts about the book got the attention of many friends in the San Francisco Bay Area, where I lived for 20 years, and many of them are now on my mailing list. When my LinkedIn contacts shared my post about the book launch, it expanded my reach to hundreds of people I’ve never met. In the long run, I believe that LinkedIn will be more helpful in reaching a business audience.

7) What advice would you give to aspiring or just starting authors out there?

Join a writing group that meets in person, in addition to participating in online groups. Writing is a solitary activity, but just being in the company of other writers can inspire you to achieve your goals. For nonfiction authors, the Nonfiction Authors Association has a wealth of information on its website, including links to its weekly teleseminars, plus chapters in many cities that hold monthly meetings. Whether you’re wondering what type of editing your book will need or trying to decide between submitting a proposal to agents or self-publishing, experienced authors can help point you in the right direction.

8) What does the future hold in store for you? Any new books/projects on the horizon?

In the short term, I’m focused on marketing Material Value. Simply writing a book that people want to read isn’t enough. It’s an author’s responsibility to let potential readers know that the book exists. I am, however, gathering ideas for my next book. It will also address materials and sustainability but focused on the textile and fashion industries. A surprisingly large number of companies are producing fabrics made from recycled plastic water bottles.

About the Author:

Julia L F Goldstein holds a PhD in materials science and started her career as an engineer before migrating to journalism in 2001. She now writes white papers and other technical marketing content for companies manufacturing a wide variety of products. Julia is active in her local writing community and leads the Seattle chapter of the Nonfiction Authors Association. When she’s not writing, she enjoys playing flute and piccolo and participating in triathlons.

Connect with Julia:

 juliagoldsteinauthor.com

twitter.com/jlfgoldstein

linkedin.com/in/juliagoldstein