Author Anthony Avina's Blog

Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019

BLURB

How many times have you asked yourself: “Why does my business seem so hard? Why am I struggling, when other women make it look so easy?”

I understand, because once upon a time, I was you. But that’s not where I am any more.

What changed? I did.

When I started to pay more attention to the spiritual nature of my business and trusting my intuition, remarkable things unfolded. By focusing energetically on five critical areas of my business, I began to experience rapid growth. And so my principles of ENERGETIC SELLING AND MARKETING were born.

In ENERGETIC SELLING AND MARKETING, International Business & Mindset Strategist Lenka Lutonska shares the powerful principles that she has developed over many years of coaching clients to exceptional business growth. Born from her experience that tactics and strategies alone will not create extraordinary results in business, she inspires entrepreneurs to take a deeper, more energetic approach. When the two are are integrated, not only are mindset and communication techniques improved, but sales and marketing strategies become transformed, resulting in the greatest and fastest growth possible.

Results have often been nothing short of miraculous – women increasing their fees five times and selling with greater ease than ever before; women booking themselves solid with their ideal high-end clients; women turning their annual income into their monthly income; and women doubling, tripling or even quadrupling their sales revenues within several months.

With a foreword by CEO Penny Power, OBE, this book is an essential read for any entrepreneur who wants to open their minds to the possibility of extraordinary growth and create lasting and aligned business success.

Lenka Lutonska is an International Coach, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonalds. After having worked her way up to become an award-winning manager, she used the world-class sales training sheąd received to set up her own business. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.

Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centred approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling.

She now uses her strategic business experience, her NLP and psychology training and her intuition and spirituality to take clients to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.

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KNOW ABOUT THE AUTHOR

Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.

Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 

She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.

Meet the Author

This Blog Tour is bought to you by 

Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019

Excerpt

To my surprise, she wasn’t excited about my generous and affordable coaching offer. ‘I’ll think about it,’ were her exact words. Several days later, she emailed to say she had decided not to go ahead at this time. Ouch! 

About a year later, she approached me again. This time, I proposed a coaching package at eight times the fee I had quoted previously. She pulled out her credit card and paid in full, and we entered a thriving coaching relationship. This is a real example of two sales conversations, one year apart, with very different outcomes! Exactly the same client; exactly the same needs; exactly the same coaching offer; except priced very differently. What had changed? What made the difference? I had changed and, more precisely, my energy had changed. When she had approached me the first time, I was in a place of scarcity. I was trying to rebuild my once-successful business. 

At that time, as far as I was concerned, any client was a blessing. I started each sales conversation hoping that I would get it right this time.  When I spoke to the same woman a year later, I was no longer functioning like that. I no longer held sales conversations with clients hoping and praying that it would work out this time. I no longer tried to prove to my potential clients that I would be the best coach they could hire. Hoping, praying, proving … you would think you can keep these things secret. After all, we think these things in our heads, and no one can hear those thoughts, right? Well, not so fast. Any form of insecurity affects your personal energy field; and your potential client will pick up on this energy, whether they are consciously aware of it or not.

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KNOW ABOUT THE AUTHOR

Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.

Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 

She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.

Meet the Author

This Blog Tour is bought to you by 

Name of the book:  Energetic Selling & Marketing

Introduced by: Lenka Lutonska

Genre: Self Help

Release Date: 22nd March 2019

KNOW ABOUT THE AUTHOR

Q.2 What is the biggest challenge a seller faces nowadays?

“I’d love to work with you but I can’t afford you” is one of the most common challenges women face when selling.  In Energetic Selling and Marketing, I describe how words alone are often not enough to break this pattern or overcome this challenge successfully and how by adopting a new attitude about what selling means can dramatically transform the outcome of sales conversations.

Q.3 Can you share an instance where you turned a challenge into an opportunity?

After I had lost my first business and was trying to get my second business to work, I went to get some cash out at the ATM to buy dinner for my family, only to find that I had just £7.30 left in my bank account.  I was hugely embarrassed by this.  I was an apparently successful businesswoman yet, I couldn’t afford to put dinner on the table for my family.  That day, I ran home and called everyone I could think of for the whole day and made £1800. From that day on, I started to sell daily and stopped avoiding this important activity rather than shying away from it.  

Q.4 What is your advice to new marketers?

Develop and learn to trust your intuition – it is your most powerful coach on the planet – and get the support you deserve from mentors to any other kind of support you need in your business and life.

Q. 5 What are you working on next?

Before I dive into writing another book, I am working on getting Energetic Selling and Marketing into the hands of as many people as possible because it has the ability to completely transform their businesses and their lives.

Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald’s. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner.

Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. 

She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients – women entrepreneurs from over 30 countries around the globe – to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.

Meet the Author