They Call Me Produce Pete by “Produce Pete” Napolitano and Susan Bloom Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Authors “Produce Pete” Napolitano and Susan Bloom take readers on an engaging journey into the life and memories of TV icon Produce Pete in the book “They Call Me Produce Pete”.


The Synopsis

Pete Napolitano began his career in the produce industry in the early 1950s at the tender age of five, peddling fruit and vegetables door-to-door to help support his family’s New Jersey-based produce business.  “Discovered” at his store by a TV producer decades later and given the moniker “Produce Pete,” he’s since become a fixture on WNBC’s Weekend Today in New York show, where his tips on selecting, storing, and preparing various produce items – all shared in his authentic, endearing, and plain-speaking style – have captivated viewers in metro New York and other U.S. and international markets for 30 years and rendered him one of the longest-running segments in TV history. 

In They Call Me Produce Pete, Napolitano shares candid memories of growing up poor in post-WWII America, striving to achieve the American Dream, and landing unexpected fame as one of the nation’s leading experts on produce.  Sprinkled with touching stories, photos, and family recipes that have held a special place in his heart throughout his life, They Call me Produce Pete is a nostalgic nod to simpler times and a must-read for anyone who dares to dream the impossible. 

The Review

This was a touching and heartfelt read. The author did an incredible job of writing in a way that made the memoir feel personal and engaging all at once. The author’s story speaks to so many different people, from those who grew up in post-WW2 America to those who have worked in food, in particular with produce, and even those who have worked in the television field. 

The balance the author struck between personal life stories and memories with the behind-the-scenes look at his career and the family recipes that have held a special place in his heart was heartwarming to read about. The honesty and passionate way the author relayed his story to the reader spoke to the author’s storied career, and yet showcased the man behind “Produce Pete” in a brilliant way. I loved how personal and memorable each recipe the author included felt to the tapestry of his life story, and kept me both emotionally and intellectually invested in the author’s life. 

The Verdict

Insightful, memorable, and engaging, authors “Produce Pete” Napolitano and Susan Bloom’s “They Call Me Produce Pete” is a must-read memoir and nonfiction book. An iconic member of the television community and a leading expert in the field of produce, the story of Produce Pete will have readers invested as the author’s life plays out on the pages of this book, and the relatability of the author’s life will have readers feeling connected to the author on a personal level. If you haven’t yet, be sure to grab your copy today!

Rating: 10/10


About the Author

With over 70 years of experience in the produce industry, renowned fruit and vegetable expert, author, and TV personality “Produce Pete” Napolitano has appeared on a highly-popular segment on NBC’s Weekend Today in New York broadcastevery Saturday morning for 30 years.  They Call Me Produce Pete is the long-awaited follow-up to his first book, Produce Pete’s Farmacopeia

Susan Bloom is an award-winning writer whose work has appeared in such New Jersey-based publications as The Star-LedgerThe Asbury Park PressNew Jersey Monthly Magazine, and Jersey’s Best Magazine as well as such national mediums as USA TodayThe New York Daily News, and Natural Awakenings.  She’s collaborated with Produce Pete on a broad range of articles and monthly columns for over a decade


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