The Ultimate Guide to Selling on Etsy: How to Turn Your Etsy Shop Side Hustle into a Business by Noelle Ihli and Jeanne Allen Review

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

Authors Noelle Ihli and Jeanne Allen take readers on a journey to turn their dreams of being an Etsy shop owner and become a full-fledged business in their book, “The Ultimate Guide to Selling on Etsy”.


The Synopsis

Hey, Etsy sellers! SKIP the “secrets” and “tricks.”

“The Ultimate Guide to Selling on Etsy” teaches you proven, easy-to-follow strategies to get more sales on Etsy and turn your side-hustle hobby into a sustainable business.

So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing!

“The Ultimate Guide to Selling on Etsy,” fully updated for 2021, is your one-stop resource for all things Etsy. And no, you won’t get a fire-hydrant of business lingo and milquetoast advice. “The Ultimate Guide to Selling on Etsy” is a down-to-earth, no-BS, complete guide to help real Etsy sellers–written by REAL top-1% Etsy sellers. Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.

You won’t find any “secrets” or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 22k+ sales, a five-star rating, and 6-figure income.

In “The Ultimate Guide to Selling on Etsy” we share the EXACT same strategies we used to grow our Etsy shop. So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too.

Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that. In “The Ultimate Guide to Selling on Etsy” we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You’ll learn:

– How to properly set up your shop for success (and common pitfalls!)

– Down-to-earth, real advice and strategies for keywords that bring in sales

– Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings

– How to price your products (most sellers get this one wrong)

– The best (and most cost-effective) opportunities for paid advertising

– Little-known opportunities for free advertising that actually work

– Etsy-specific customer service guide for earning 50% more 5-star reviews

– In-depth guide for how to market your shop within and beyond Etsy

– Practical guide to studio space, packaging, and shipping strategies that save you time and money.

– Advice for growing, scaling, hiring freelancers and virtual assistants

– Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)

– Much, much more. When we say “The Ultimate Guide,” we mean it.

You can do this. And we’ll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!

The Review

A truly well-written, extensively researched, and memorable read, this book does a fantastic job of breaking down the setup and successes on Etsy. Online shops are growing rapidly, and have taken a life all their own over recent years. Etsy has quickly become one of the internet’s best sites to establish a business and pursue one’s dreams, but not everyone is able to grow their business into something full-time. The experience and knowledge the authors bring to this subject are incredible to read in this book.

The book itself covers a wide variety of topics, and the layout of the sections of this book is great. Starting with the basics of setting up your Etsy shop and determining what kind of shop you want to have, the book delves into everything from crafting a shop name that reflects your shop’s purpose in a succinct manner, to the proper photography tools and settings to get the best photos of your products and even marketing strategies. 

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The Verdict 

A memorable, educational, and thought-provoking read, authors Noelle Ihli and Jeanne Allen’s “The Ultimate Guide to Selling on Etsy” is a must-read for all aspiring entrepreneurs and Etsy shop owners. The perfect blend of how-to and inspirational, this book covers a wide variety of topics and makes for a truly engaging book with readers hoping to improve or even begin their journey onto Etsy. Be sure to grab your copy today!

Rating: 10/10


About the Author

Etsy is an incredible platform. And if you know what works, you can be successful. We know because we did it. Our Etsy shop started with a single listing in 2013. We’re proud to say that it ranks in the top 1% and brings in 6 figures.

If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes.

And that’s why we wrote this book. Because we’ve figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they’re putting into it.

About Us:

Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she’s willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.)

Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.


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