I started my career as a process development engineer in the semiconductor manufacturing industry, designing better ways to connect computer chips to circuit boards. As an engineer, I gravitated toward writing the articles for publication in trade magazines and the reports for projects. I began my writing career with Advanced Packaging Magazine, a publication in which I had published contributed articles. My current business, JLFG Communications, focuses on writing technical marketing content for corporate websites, but I still occasionally write articles for trade and business magazines. It’s nice to keep a toe in journalism and not only write anonymous content.
My initial inspiration was a desire to shift my client base toward companies involved in sustainable manufacturing and renewable energy. I figured that writing a book on the topic would give me credibility that would help me get a foot in the door. Clients I’ve been working with for years will trust me with projects outside my proven fields of expertise, but potential clients often want to see experience writing for their specific industry.
As I delved into the research, my fascination with the subject matter and interactions with the enthusiastic business professionals I interviewed inspired me to continue. I knew that I needed to get this book out into the world.
I want readers to understand that the challenges of reducing waste in manufacturing are complex, but many smart business leaders are developing creative solutions and progress is being made. We shouldn’t be complacent, but neither should we be discouraged. I want readers to commit to at least one action at work or at home that allows them to be part of the solution.
I’ve been fascinated by engineered materials ever since I took an introductory materials science course in college, but I didn’t always consider the environmental impact of all the amazing materials that engineers were inventing. In recent years, I’ve thought more about these issues and the responsibility of manufacturers to their employees, customers, and the communities in which they operate. The more I learned about companies embracing the triple bottom line—profit, people, planet—the more I became convinced that I should write a book focused on the materials aspect of sustainability.
Fledgling manufacturing companies contemplating the shift from prototypes to volume production face many hurdles. I urge them to consider the environmental footprint of their manufacturing process when evaluating their entire supply chain. If they want to be eco-friendly, that needs to extend to every component or ingredient in their products, every vendor they choose, where they manufacture their products, and how they ship products to customers. Making smart decisions up front can save money in the long run and build trust with customers.
I’ve gotten traction with both Facebook and LinkedIn. I made my book launch an event on Facebook and invited all my local Seattle-area friends. My multiple posts about the book got the attention of many friends in the San Francisco Bay Area, where I lived for 20 years, and many of them are now on my mailing list. When my LinkedIn contacts shared my post about the book launch, it expanded my reach to hundreds of people I’ve never met. In the long run, I believe that LinkedIn will be more helpful in reaching a business audience.
Join a writing group that meets in person, in addition to participating in online groups. Writing is a solitary activity, but just being in the company of other writers can inspire you to achieve your goals. For nonfiction authors, the Nonfiction Authors Association has a wealth of information on its website, including links to its weekly teleseminars, plus chapters in many cities that hold monthly meetings. Whether you’re wondering what type of editing your book will need or trying to decide between submitting a proposal to agents or self-publishing, experienced authors can help point you in the right direction.
In the short term, I’m focused on marketing Material Value. Simply writing a book that people want to read isn’t enough. It’s an author’s responsibility to let potential readers know that the book exists. I am, however, gathering ideas for my next book. It will also address materials and sustainability but focused on the textile and fashion industries. A surprisingly large number of companies are producing fabrics made from recycled plastic water bottles.
Julia L F Goldstein holds a PhD in materials science and started her career as an engineer before migrating to journalism in 2001. She now writes white papers and other technical marketing content for companies manufacturing a wide variety of products. Julia is active in her local writing community and leads the Seattle chapter of the Nonfiction Authors Association. When she’s not writing, she enjoys playing flute and piccolo and participating in triathlons.
Anthony Avina, (Born March 1990), is an author, a journalist, and a blogger. Born in Southern California, he has battled through injuries, disabilities, moves back and forth across the country, and more, yet still maintains a creative voice that he hopes to use not only to entertain but to inspire hope in even the darkest situations. He writes short stories and novels in several genres, and is also a seasoned journalist for the online magazine, On Request Magazine, as well as the popular site TheGamer. Having grown up reading the books of Dean Koontz and Stephen King, they inspired him to write new and exciting stories that delved into the minds of richly developed characters. He constantly tries to write stories that have never been told before, and to paint a picture in your mind while you are reading the book, as if you could see every scene of the book as if it were a movie you were watching. His stories will get your imaginations working, and will also show that in spite of the most despairing and horrific situations, hope is never out of reach. He am always writing, and so there will never be a shortage of new stories for your reading pleasure. http://www.authoranthonyavinablog.com