Hi Everyone! I am honored to share with you this amazing guest post from author Michael Okon on the importance of social media for authors. Enjoy!
Why Authors Should Get Social on Social Media Networking Sites
By Michael Okon
Any serious author wanting to be discovered by readers knows how important it is to engage online. Whether we love social media or we hate it, it’s necessary for branding purposes. Authorship is a business. And like all businesses, you MUST actively participate in your marketing efforts. Social media platforms make this possible.
Truth be told, I actually despise social media. Yes, I said it. But that doesn’t mean I ignore it. It’s time consuming, and at times can be downright silly. All that follow to unfollow nonsense. Who has the time? I’d rather be writing than worrying about getting and maintaining followers.
At first, I did most of my social media management on my own. Trust me, I wasn’t an expert and I recognized that pretty quickly. There’s no shame in hiring someone to help out with your social media efforts. That’s what I eventually did, but I do still try to stay as engaged as I possibly can.
Now I have a team of social media experts who work tirelessly to get my name out there in front of as many potential readers as possible. Indie publishing is a tough business to be in and you absolutely need every edge possible to get people to notice you and your books.
If you don’t yet have the finances to hire a social media manager I implore you not to ignore this side of book marketing. Just posting once or twice a day on the biggies – Twitter, Instagram and Facebook – will help readers find you. And don’t forget to comment, like and repost while you’re at it. Social media is here to stay so you may as well get used to it!
Michael Okon is a bestselling author and screenwriter. Monsterland Reanimated, Book Two in the Monsterland series, was just released on April 13, 2018 and promises to be bigger and badder than Book One. Michael invites readers to connect with him on his website.
Anthony Avina, (Born March 1990), is an author, a journalist, and a blogger. Born in Southern California, he has battled through injuries, disabilities, moves back and forth across the country, and more, yet still maintains a creative voice that he hopes to use not only to entertain but to inspire hope in even the darkest situations. He writes short stories and novels in several genres, and is also a seasoned journalist for the online magazine, On Request Magazine, as well as the popular site TheGamer. Having grown up reading the books of Dean Koontz and Stephen King, they inspired him to write new and exciting stories that delved into the minds of richly developed characters. He constantly tries to write stories that have never been told before, and to paint a picture in your mind while you are reading the book, as if you could see every scene of the book as if it were a movie you were watching. His stories will get your imaginations working, and will also show that in spite of the most despairing and horrific situations, hope is never out of reach. He am always writing, and so there will never be a shortage of new stories for your reading pleasure. http://www.authoranthonyavinablog.com