Guest Post: Why Authors Should Get Social on Social Media Networking Sites by Michael Okon

Hi Everyone! I am honored to share with you this amazing guest post from author Michael Okon on the importance of social media for authors. Enjoy!

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Why Authors Should Get Social on Social Media Networking Sites

By Michael Okon

Any serious author wanting to be discovered by readers knows how important it is to engage online. Whether we love social media or we hate it, it’s necessary for branding purposes. Authorship is a business. And like all businesses, you MUST actively participate in your marketing efforts. Social media platforms make this possible.

Truth be told, I actually despise social media. Yes, I said it. But that doesn’t mean I ignore it. It’s time consuming, and at times can be downright silly. All that follow to unfollow nonsense. Who has the time? I’d rather be writing than worrying about getting and maintaining followers.

At first, I did most of my social media management on my own. Trust me, I wasn’t an expert and I recognized that pretty quickly. There’s no shame in hiring someone to help out with your social media efforts. That’s what I eventually did, but I do still try to stay as engaged as I possibly can.

Now I have a team of social media experts who work tirelessly to get my name out there in front of as many potential readers as possible. Indie publishing is a tough business to be in and you absolutely need every edge possible to get people to notice you and your books.

If you don’t yet have the finances to hire a social media manager I implore you not to ignore this side of book marketing. Just posting once or twice a day on the biggies – Twitter, Instagram and Facebook – will help readers find you. And don’t forget to comment, like and repost while you’re at it. Social media is here to stay so you may as well get used to it!

Michael Okon is a bestselling author and screenwriter. Monsterland Reanimated, Book Two in the Monsterland series, was just released on April 13, 2018 and promises to be bigger and badder than Book One. Michael invites readers to connect with him on his website.  

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