Your One Word by Evan Carmichael Book Review
In author Evan Carmichael’s sensational book, Your One Word, readers are tasked with asking themselves one question: what is your one word? In
this guide to building a successful brand, the author challenges us to look deep within ourselves and determine what one word defines us as
people and our mission with our jobs/company/dreams/etc. Here is the official synopsis:
In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to
success on your own terms. With thought-provoking questions and inspiring , instructive examples, Your One Word will help you nail down your
personal mottos – the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage
this powerful tool to create the business and future of your dreams.
Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your
One Word more than just a useful tool. It’s also an inspiring and enlightening read.
This is a fantastic guide on how companies and individuals should build their brand. It showcases in depth that it’s not about how much money you
can make, but about what makes you happy and what kind of message you want to send with your brand to those who support you. Using some great
stories from successful companies such as Ben and Jerry’s, The Honest Company, Apple and more, this guide goes step by step on finding your one
word, applying it to your brand, building a team or company around your one word, knowing who your opposition will be and more.
It’s a wonderfully written book that will help people, from the young upstart looking to make a name for themselves to the giant corporations
looking to refresh and reestablish their brands. It’s insightful, inspirational and a must read for any entrepreneurs or creators out there looking
to establish their brand identity with that important one word in your life. Be sure to pick up your copies of Evan Carmichael’s Your One Word